About
Tel Aviv. I design and build AI products end to end, then I run the growth that sells them.
I like doing the whole line: discovery, UX and UI in Figma, the LLM integration and prompt architecture, the funnel, and the growth engine that brings people in.
The upside is speed. There is no handoff between the person who decided what to build, the person who designed it and the person who wrote the prompt that makes it work. On some of the products here that was all one person. On the rest I led the people who did it, which is easier when you have done each part yourself.
The one I learned most from is the one that closed. Palto did not fail on the product, it failed on the regulation around it, and that is the reason I now check the regulatory surface before the design surface.
Background
Elya Group
Founder and CEOThree arms, so a client can come in at an idea, at an MVP, or at scale. Studio builds it, Vibe gets a validated idea to a working product in weeks, Strategy takes you from idea to PMF and fundraising-ready.
- Shipped 30+ AI-native products: SaaS platforms, mobile apps, automation systems. Over 60% margin per project. Discovery, UX and UI in Figma, build and launch, with 15 to 22 contractors.
- Built the prompting frameworks and dynamic context-loading that made the output better and the cost per run lower at the same time.
- Built the group's inbound engine off 60+ long-form pieces engineered for AEO, GEO and search, instrumented in GA4, Search Console and Hotjar.
- Consulting jobs left working AI workflows behind, actually adopted by marketing, R&D and analytics teams.
Q-int
Co-Founder and CEO- Owned product, ops and growth end to end for three years, from positioning and roadmap through delivery, up to the change of ownership.
- Rebuilt how the team delivered and cut project turnaround by 40% in three months.
- Ran the customer discovery that found the gaps behind a 30% retention lift in six months.
Paycheck
Product ManagerFreelanceAlongside Q-int.
- Owned feature definition end to end: requirements, specs and the design plan, prioritized against business goals.
- Drove the cycle from spec to release to actual adoption inside the client's org.
- Shaped the pricing and packaging logic and iterated go-to-market on analytics.
Palto
Co-Founder and CPO- Ran 100 discovery interviews with practicing lawyers and turned them into the full product definition for a legal-tech platform.
- Owned UX and feature prioritization, and rebuilt onboarding and activation.
- It wound down after the Israeli Bar Association challenged the model on regulatory grounds. A market constraint, not a product one.
Shipped
Nine tools that get Israelis their money back, without a lawyer.
One photo becomes a kid who stays recognizable for twelve chapters.
An 11,700-person community turned into something people actually meet through.
Idea to first paying customer in under three weeks.
The growth engine was built before the audience existed.
Here the prompt work is a safety problem.
- TheraPlus
- SmartSearch
- Move-work (iOS and Android)
- WeWrite-AI
- RepuAI
- Podd
What I actually do
AI and automation
- LLM integration via APIs
- Prompt engineering
- Context management
- Agents and workflows
- Process automation
- Make (Integromat)
- AI-assisted delivery
Product
- 0 to 1 and 1 to n
- MVP scoping
- Roadmaps
- UX flows
- Specs, QA and docs
- Design thinking
- Pricing and positioning
- CRO
Growth
- AEO and GEO
- SEO
- Funnels
- Conversion optimization
- Google, Meta and LinkedIn ads
- Pinterest and Reddit ads
- GA4
- Search Console
- Hotjar and Clarity
Tools
Figma
Cursor
Claude Code
Codex
AntiGravity
Base44
Lovable
Google Stitch
Supabase
Vercel
Framer
Webflow
WordPress
Stripe
PayPal
Leading the work
- Vendor and contractor management
- Stakeholder management
- Deciding without full information
- Coaching and high ownership
Been there
- AI
- SaaS
- B2B
- B2C
- E-commerce
- Finance
- Legal-tech
- Real estate
- Apps
Also doing
Yad Labanim
Steering Committee, Bereaved Brothers
Selected from thousands of bereaved brothers to lead the organization's national plan for securing rights and building programs for bereaved siblings.